Looking at a few media trends in the digital age
Looking at a few media trends in the digital age
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What are a few of the ways smart devices have changed the way we take in media? - read on to discover more.
In the last few years, with the rise of digital media, the way in which people take in media has shifted substantially. For many years, traditional tv was the primary source of family entertainment for most people. However, since the advancement of internet streaming services, many viewers are averting from arranged tv, especially among younger individuals. Instead, worldwide media content analysis reveals that more individuals are buying memberships to streaming services, which strongly affirms the shift in audience consumption habits. These options are popular for enabling individuals to watch the shows and movies they want, any time they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the popularity of streaming services as a popular media consumption habit among viewers today. These modifications demonstrate the move towards user-controlled viewing preferences in the market.
In the existing digital age, mobile phones have come to be one of the most common instruments that individuals are using to watch videos and gain access to media. Nowadays, many social media channels are providing endless feeds of short, successive videos, that are growing in appeal among smart device users. In fact, statistics show that that internationally, mobile content consumption is on the rise, showing that short form media is one of the fastest growing media . trends right now. These platforms permit users to see a series of selected material and react instantly, making these videos far more engaging and addictive than traditional content. Short form videos are also being used regularly for news and educational purposes, not just for home entertainment. Subsequently, this trend is changing the way people are actively seeking for and counting on to receive knowledge, in a faster, much shorter and more visual format.
With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the rise of internet streaming platforms and short form media content, the way in which individuals are getting their news is also shifting. People are increasingly turning towards internet news sources, instead of viewing TV, to discover current worldly affairs. Nevertheless, at the same time, due to a constant flow of info, people are becoming overwhelmed by substantial amounts of content. In response to this, news organisations are re-engaging audiences by making short form content that is more clear and much easier to observe. Nowadays it is common to find news channels that have large followings on social media channels. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this technique has been necessary for providing individuals with dependable and verified news sources, in a form they can readily interact with.
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